Choosing a degree is hard, stressful, and nerve-racking almost for every student. Even those who already know what they want to do in their life often worry about choosing a career path.
Am I making the right choice? Will I have what it takes to pursue this career my whole life? What if I want a change in the future?
All these questions are completely understandable. One of the most useful and adaptable majors that a student can pursue is a marketing degree, and here is why.
Marketing is in everything. For example, when you want to use EssayWritingService write my essay for your assignments, you are most likely to select a website with the strongest promotion strategy, like EssayWritingService. The same logic applies to any sphere.
Even if your mind is set on getting a marketing degree, it is important to consider all cons of this decision. And if you are still thinking about choosing a career, maybe, a list of positive aspects of this line of business will help you make up your mind! So here is a list of the pros and cons of getting a marketing major.
- Flexibility in further career choices;
- High starting level of salary;
- Possible relocations and business trips;
- Cooperation with all other departments in a company.
- Availability of a marketing degree;
- Need for both creativity and analytical abilities;
- Possible long hours.
So let’s take a closer look at the advantages of getting a marketing degree.
Flexibility in Further Career Choices
Marketing is what makes businesses relevant and the prices for the products competitive. It also changes fast according to the trends in a global business environment. Only a couple of decades ago the ads were put only on TVs, billboards, and magazines. Today, the possibilities are endless.
You can work on social media promoting a skincare routine for a brand. Or you can get a position as an intern in a large business that operates on all continents. You can create your own agency or be a part of a big team that works as a single mind. The choice is yours!
This also opens up opportunities for future career changes. Marketing is closely related to various other jobs, like writer, public relations manager, and even teaching. With this degree, students can be flexible in their careers.
High Starting Salary Level
Of course, not all jobs for former students can bring a lot of money immediately after graduation. On the other hand, the earning opportunities in this field are much more promising. The sales and advertising departments can potentially have many job levels, each coming with a pay increase.
Possible Relocations and Business Trips
This can be a pro and a con at the same time. If you enjoy traveling and meeting new people, getting a marketing major is surely a nice choice for you. A lot of positions in this field require international business trips to create business partnerships.
Also, a large company might have many branches all across the country. If you wish to know what other states might have in store for you, there is always an opportunity to ask for a relocation! Perhaps a move can change your creative perspective.
Cooperation With Other Departments
Teamwork is very important in the business world. A large company often has many departments that have to work together and create a perfect product or a service. You have to make sure that you perform well together with other workers, or this pro will quickly turn into a con!
Now let’s take a look at the disadvantages of a marketing degree.
Availability of a Marketing Degree
Remember how getting a degree in advertising opens up many possibilities for your business career? Well, because of this, there are many students who want to have the same flexibility when they are looking for a job.
Sales and advertising are some of the most popular careers today, so you have to make sure that you have something unique to bring to the table.
Need for Both Creativity and Analytical Abilities
Of course, large companies can have marketing teams where each person can add something to the strategy. But if you want to make it on your own, you have to be creative and analytical at the same time.
The educational process will obviously help a student to deal with some weaknesses in this field. For example, your degree can help you navigate basic principles of finance or maintain public relations.
But if you are not good with numbers in general, you might want to reconsider taking this major!
Possible Long Hours
This disadvantage is true for almost all graduates who manage to get an entry-level job. A new worker has to prove himself to the boss and the team. But because there are so many graduates with a degree in advertising, the hours can get even longer.
For some businesses, it is more important to devise a strategy for their product and bring more money into the company than the wellbeing of the workers. This is why the sales and advertising departments are often pressured into working around the clock.
So, as you can see, there are both positive and negative sides to choosing this particular career path. Yes, the hours can be long, but the salary can be good.
And yes, you might have to compete with other graduates, but at least you can connect to millions of people around the world with the help of your product.
Job hunting is hard for every graduate, especially today. And yet, if you think that marketing is your passion, you totally should pursue it. Imagine that you can make a real change for some small business and help people in general!