Native ads can be referred to as the in-feed ads that appear in your social network news feeds. They can also be listings appearing on top of your Google search results and sidebars. Native Ads are characterized by certain features, they often come with a phrase like “suggested posts” or “recommended for you”. Sometimes they may be tagged as “suggested stories”. Native Ads are also represented by small icons that denote that the content is a paid Ad. The native Ads may come in the form of suggested videos or “sponsorship credit”.
When do Native Ads Work Very Well?
Native Ads have become a solution to some common complaints on paid-Ads. One can say that they help fight the issue of Ad-blocking. In the year 2016 alone, more than 69 million Americans used Ad-blockers.
With issues like ad blocking, the quality of native advertising was being perceived by many as poor. Most native advertisers were focusing more on the quality of their ads and not the potential effects on viewers and that is why their ads were mostly blocked.
Native advertisers who invested in native ads that are personalized for potential readers saw a sharp increase in brand awareness and engagement, as compared to banners. According to a report, native Ads has the potential to increase the purchase intent of consumers by as much as 18%.
According to IPG and Sharethrough Poll, some 32% of people polled indicated an interest in sharing Native Ads to friends and family and this type of response is uncommon with banner ads. This poll also revealed that the infield or display of native Ads will work for a number of reasons; These native ads are very visual, and they always show up where you are looking for related contents. The native ads will also seem like the content you have read before or currently reading.
Users of Native Ads also make use of Native Ads Spy Tool or software to keep track of their competitor’s most effective and profitable native ad campaigns to re-strategize their own. To this end, Native Ads worked very well, only for those who use the spy tool to understand and study the type of ads that people respond to. The Ads spy tool is designed to guide you through the sales funnel and you will get information on how the service can improve your business. The native ad itself will look like a regular post hat your friends and followers might want to share on social media sites like Twitter and Facebook. The targeted consumers wouldn’t feel like you are selling them something, hence they don’t feel overwhelmed. Native Ads are projected to drive about 75% of Ad revenues in the next 5 years.
When Native Ads Don’t Work as Expected?
For some reason, people do believe that native Ads are hyped. Native Ads are part of affiliate marketing strategies, they may look like regular contents but they are still paid ads. You can make use of your Native ad tool to make your ads look like regular content you see online.
When you make native ads too obvious, there is a risk or chance that some people will still detect them to be paid ads. The ideal native ad should focus more on title and placements. For instance, you can create a native title like “What is going to happen in December?”. It is a type of title that seems like clickbait, but the content must still provide useful information. This type of ad may work for people interested in traveling, shopping, and so on.
Your native ads will not work when you use a title like “Unlock anti-aging secrets to look 15 years younger”. For the first title example, readers who have major plans in December will be tempted to click on the ad for possible promises that will attend to their needs.
One of the issues with Native Ads is that you have to put in some efforts than you would on a traditional PPC ad.
Getting the Best Results from Your Native Ads
Your native ads can be worth your time and effort when used correctly. There are a number of things you should keep in mind when creating the Native ads;
Your ad must provide value and customer experience
You should not aim at just deceiving people to click on your native ads. Consumers will eventually felt deceived when they know the ad was paid for. Your ads should not waste time and you should avoid it if you think you can’t dedicate some time and energy. You should aim at increasing brand awareness and creating value for the people reading the ads.
Place your ads alongside relevant content
Placing your ads in unnatural places will not help you, you need to ensure they are surrounded by the regular contents. Placing your native ads around relevant content will make them blend in and be discovered by relevant readers.
Make sure your native Ads are part of your content marketing techniques
If you produce content regularly, native ads can provide the perfect transition. You should create content that will make it easier to slot in a sponsored ad. People would normally care less if your content is sponsored if it adds value to their lives. Entertaining and informative content are known to drive clicks on native ads.
If you ask yourself the question; are native ads worth the hype? The answer is a simple yes! Native advertising has proven beyond a reasonable doubt that it is an effective marketing solution especially if you don’t want your banners and ads to be blocked. People will likely click on native ads over banner ads if such ads provide value to their lives. When you place an ad with a clickbait title but no follow-through, the readers will likely see it as a trick and may end up ignoring such. Make sure that every component of the ad, from title to the body and closing provide valuable content to your targeted audiences.