What Content Can Tech Brands Post?
Do you have a tech brand that is looking to market to new people and think that social media might be the right place for you? Have you been posting about your tech company on social media and want to know what kind of content your audience will receive better?
Instagram is a massive social media platform with over one billion active monthly users. These days, Instagram is not only used by individuals to show off their daily lives, but it is now being used by a whole lot of businesses and brands as a way to market themselves in a different way.
This kind of marketing is especially great for tech companies and offers so many opportunities when it comes to extending their reach and growing their customer base. There are now many options to get Instagram followers, such as using a growth service like Growthoid, using hashtags, IGTV, influencers and more. As a business using Instagram, you may not know what you should be posting or what kind of content will work best on the platform. If you need some help, here is everything you need to know.
Behind the scene
When it comes to posting on Instagram, as a business you may just be tempted to promote your products all the time. While this may work when it comes to traditional marketing, it just won’t cut it when it comes to social media marketing. People on Instagram love to see what other people are doing and how they do things, this is where making behind the scenes videos comes in.
There are so many different behind the scenes videos that you could post to your Instagram page such as silly antics that go on in the office, various ways in which things are made, meet the team videos, or even interviews with creators of various different products. This kind of content goes down really well on Instagram and will make people more inclined to engage with your content.
Instagram is a very popular choice for businesses and brands to market themselves to the world, but they need to remember that it is first and foremost a social media platform where people come to engage and be social to cure their boredom. Typically, people will engage with accounts that seem more personable and friends, and by far one of the best ways to do this is to show off your business team on the platform.
There are so many different ways in which you could highlight your employees from talking about their contributions, showing them working in their daily life, giving a behind the scene look into what happened around the office, and even meeting the team style videos.
So many people on Instagram prefer to follow accounts that feel more personable
and easier to engage with as it feels more real than just talking to a business. This
kind of content is evergreen and will never go out of style.
One of the biggest benefits of being a tech company on social media is that you have a way to help users who don’t know how to use your products or may be unsure of how they work, all without having to explain it over and over again. One of the most popular kinds of content that you will find in the tech niche is videos and tutorials on how to use various different products and software.
Not only is this a great way to attract more people to see your content, but when it comes to tutorials on Instagram, people are almost certain to watch the videos over and over again in order to understand what they need to do.
Reposting from customer’s
This may sound like a bit of an odd one, but if you feel like you aren’t getting enough content out there, you could always rely a bit on user generated content to do some of the work for you. One of the most popular ways in which user generated content is created on the platform is by people tagging the stores that they have purchased their products from.
This is a great way for you to increase your brand identity and get your name out there with very little effort on your part.