Did you know that human beings process information from visuals much quicker than from words? We also have a faster and more assured rate of attaching meaning to graphics than we do text. It is no surprise that various advertising mediums–even those like newspapers and literature that rely on narrative–have started including more graphics.
Marketing visuals are central to promoting your business. But how do you produce content that is engaging, dynamic, and gets your message across?
The good news is that there are a few basic concepts you can use to have an effective visual marketing campaign. Here are 5 ideas to get you started.
Use images, infographics, and videos where possible in your marketing. This will depend on your unique business model, but consider what is most effective.
For instance, an infographic may be more effective at listing the accomplishments of a service. A video may be more useful in explaining how a complex industrial product works.
Also, think outside the box. Where appropriate, use memes and gifs to create a lighthearted feel to your site and keep your customers entertained and engaged.
Use Existing Customers
Regardless of whether you are in retail, services, or industry, you have customers. Let them tell the story of what your business does and how well it does it.
Capturing images with written quotes or videos with clients talking about their experiences with your company is a powerful image. Whether they are buying a product or utilizing a service, it allows others to visualize having the same experience.
Attractive Across Devices
There are almost 4.3 billion smartphones in use in the world every day. You have to assume that your customers are likely viewing your website on a mobile device.
Ensure that whatever website infographics you are relying on to sell your goods or services are as easy to consume on a phone screen as on a computer. Most website hosting services incorporate mobile-friendly templates. But it could also be as simple as spacing out links, tinkering with the size of buttons and banners, and avoiding flash and pop-up ads.
Whether on a phone a computer, you want to create a seamless information journey for your clients. Have attractive banners that make it clear what your company does. (Click here for a free online banner maker.)
Be sure you use website images that guide clients towards engagement. You want these to make it clear what you are selling and easy for customers to reach out to you.
Besides using marketing visuals to explain what you sell and make it easy to contact you, it is also important to make sure prospective customers stay connected. This is where social media comes in. These are free services that can help keep people engaged.
Having a professional, visually-enticing website is important. But social media visuals are the best way for you to keep drawing clients back in and reminding them that you and your products are available.
Learn More About Marketing Visuals
Now that you have an idea of how to use website infographics to promote your business, you can get going. In an increasingly visual world, a robust visual marketing campaign is imperative to keeping your company relevant and ensuring that it stands out from the competition.
We hope you found this information on marketing visuals helpful. If so, be sure to check out some of our other posts on all things tech. We cover everything from blogging and gaming to advertising and SEO.